Marketing Takes a Holiday

27 12 2011

If you’re planning a winter getaway or are already thinking about a summer retreat (and really, who among us isn’t thinking about summer already?), here are a few ideas to help you take your marketing with you on the road….

  • Hold a sale. We’ve all seen ads with the idea of “the boss is away, so we’re having a sale” or something to that effect. Have fun with it, and make it memorable.
  • Send postcards. Bring the names and addresses of your top customers with you, and send them postcards from on the road. Or send postcards back to the office, and have your employees post them in a common area where everyone (customers included) can see them.
  • Blog about it. Along those same lines, post regular updates to the company (and/or your personal) blog, with lots of photos and details about the things you’re doing on your trip.
  • Encourage involvement. Ask your customers to send you updates when they go on vacation, then post them to a display at work or as guest posts on your blog.
  • Have some fun. Bring along an item related to your company, such as a shopping bag or mug with your logo on it, or a fun object like a garden gnome or stuffed animal wearing a company shirt. Then take pictures of the object sitting in front of popular tourist attractions.
  • Make a promotion/game out of it by encouraging your customers to do the same thing on their trips or by having people guess where these photos of your “mascot” were taken. If you have your customers take their own photos, supply them with the “mascot” to take with them on their trip, and offer an incentive for participating (such as $x off their next purchase for each photo they provide).

So, what other vacation-related marketing ideas can you think of? I’d love to read about them in the comments below.

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