Disconnect to Connect

20 03 2012

If you’re feeling overwhelmed by various forms of electronic communication, you’re not alone. There’s something to be said for traditional forms of contact, whether the warmth of a handshake or the crunch of a newspaper.

In our attempt to feed our information-hungry prospects and customers, we run the risk of creating a system overload. If your business is looking for a way to break through the electronic communication overload, try marketing in print.

People are so used to being bombarded with emails, texts, Facebook notifications, tweets, and pop-up ads that attractive, quality postcards, self-mailers, and other marketing pieces offer a refreshing change of pace.

Sometimes you just need to disconnect to connect.

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