Encourage the Customer Voice

7 09 2012

One of the best ways to promote your business is to get your customers talking about you, whether on the streets, via social media, or in product reviews. Here are a few ways to encourage customers to voice their opinions:

  • Create a message board, chat forum, or guest book where customers can create an online community and share their opinions and feedback.
  • Ask key customers to participate in a “customer spotlight” section of your newsletter. Use this feature to help customers promote their business and elaborate on their relationship with your company.
  • Add product review capabilities to your website that allow customers to rank and review your products or services. Send customers a link to an online opinion survey they can take shortly after making a purchase.
  • Start a blog and encourage feedback, questions, suggestions, and sharing of your posts.
  • Offer valuable incentives (coupon, discount, free gift, etc.) as a reason to fill out a survey, and keep surveys short and sweet. This will encourage customers to complete your entire survey… and to answer future surveys when you ask them to.
  • Encourage customers to contact you any time they have questions, comments, or suggestions — and make it easy for them to do so. Include your contact details in your email signature, post your phone number prominently on every page of your website, and send a business card with every letter or mailing.
  • Engage with customers every chance you get. Ask them about their experience, seek their opinion on industry-related topics, and garner their feedback and suggestions regarding your business.
  • Don’t discourage negative customer comments. Negative feedback provides credibility and tells customers the business is confident enough to show a range of customer opinions. Honest feedback and suggestions can also help improve your business.

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