Sell with Sincerity

12 02 2013

In a sea filled with competitive businesses, sincerity is a must if you want to get (and keep) customers. Here are a few tips to help you sell with sincerity:

  • Sincerity is more than just a smile or a firm handshake. It can be heard in your voice, your words, and your actions.
  • Don’t read from a script. No one wants to listen to a sales pitch that sounds like a recording. Mix in your personality, passion, and even personal experiences with the product.
  • Ask questions and listen with interest. Show that you really care about what the person is saying (in contrast to simply listening because it is the polite thing to do).
  • Be yourself. Remember that people buy from other people. If they like working with you, they are more likely to remember you and return again.
  • Back off the business mode when using social media sites. Rather, use them for their intended purpose: to be social and build relationships.
  • Remember that sincerity has to last. It doesn’t end after the sale. If customers have a problem with a product or service, sincerity is a must to resolve their issue.

George Henry Lewes once said, “Insincerity is always weakness; sincerity even in error is strength.” Sincerity in sales can not only help you build a stronger relationship with your customers, but will also help your business receive honest feedback and suggestions for improvement.

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