Overcoming Negativity

22 09 2015

Irish author James Joyce once said that anything you don’t feed dies. He was talking about spirituality, but the statement applies to just about every facet of your life from your stomach to your imagination.

Positive energy is something each of us benefits from in several ways. It helps generate positive feelings within us, but it also transfers to the people we come in contact with. A smile can make a significant difference to someone who happens to need one at just the right moment. But what happens when you cultivate negativity, instead?

Appropriately used, sarcasm can be quite entertaining and revealing. But at its base, sarcasm is an expression of negativity. Even when the ultimate message is a humorous, positive reversal, the delivery of that message through sarcasm is negative. Yet some people seem to thrive on delivering a kind of satirical sarcasm. However, while these folks may be seen as clever, they are rarely perceived as happy individuals.

Negativity and pessimism are just as contagious as optimism and positive attitudes. They have a certain toxicity that becomes a shared experience. Negative people spread negativity like a disease, while positive personalities spread the warmth of optimism more like the vibrancy of good health. And really, what this is actually about is health, because few things in life make you feel better about yourself than a positive outlook. Few things make you feel less good about yourself than a negative one.

You don’t have to be arrogantly negative to spread a negative outlook. Even humor and light-hearted expressions of mock jealousy can color a situation with a darkness that partially blocks out a portion of the comedic effect. As funny as Rodney Dangerfield’s “poor me” approach was, it still left us feeling a little bit genuinely sorry for him in some way.

Being negative can devalue the spirit. It can tarnish the soul. It defeats you with your own words. Refusing to allow negativity to take hold and control you is a daily objective that can literally turn your life around, as it has done for many.

There is an old Native American tale that bears witness to this fact in an entertaining way. As the story goes, one evening an elderly, Cherokee brave told his grandson about a battle that constantly rages inside people. He said, “My son, the battle is between two wolves fighting inside us all. One wolf is evil. It is anger, sorrow, regret, greed, arrogance, lies, guilt, self-pity, envy, jealousy, resentment, false pride, superiority, inferiority, and ego.”

He continued, “The other wolf is good. It is joy, peace, love, truth, humility, kindness, benevolence, hope, serenity, empathy, generosity, compassion, and faith.”

The grandson thought about this for a moment and then asked his grandfather, “If it is a battle, which wolf wins?”

The wise, old, Cherokee brave replied, “The one you feed.”





How to Create a Successful Marketing Event for Your Business

11 09 2015

If you truly want to draw attention to your business and potentially attract a whole new variety of customers, there are few better ways to accomplish this than with a great marketing event. Regardless of the type of industry that you’re in, a marketing event is a great way to get a hold of some people who wouldn’t normally have your business on their radar. To accomplish this, however, you need to keep a few key things in mind.

Go Beyond the Sale

One of the most important things to remember about a successful marketing event is that you need to give people an experience that is truly worth leaving their homes for. Getting a person to open up your direct mail material is one thing – after all, you’ve sent it directly to them and they don’t even have to get in the car in order to open it. Getting them to come to your physical location, possibly for the first time, is something else entirely.

Consider a marketing event that a bookstore might have. Instead of just holding a blowout sale (as a customer can typically find similar prices online if they look hard enough), a bookstore might hold a signing with a famous author. Suddenly, you’ve given those people a reason to actually come into the store, especially if the author isn’t one who makes local appearances very often.

Once all of these people are in your store, then you can hit them with sales and other promotions in an attempt to increase revenue. Simply offering discounted prices should never be the most enticing thing about the event that you’re throwing, as most people won’t find it a good enough reason to attend in the first place.

Set a Goal

Another one of the biggest things to remember when creating a successful marketing event is what it is that you’re trying to accomplish in the first place. Are you looking for a way to increase existing customer satisfaction and give back by way of a memorable experience? Or are you looking for a way to reach an entirely new market? The goal that you set at the outset will dictate every choice that you make thereafter.

Give Yourself a Way to Capture Contact Information

As with all marketing techniques, one of the major goals of a marketing event is to capture leads. After all, even if you’re just looking for a fun and exciting way to give back to your existing customer base, the chances are high that one or two of them might bring some friends along with them.

To truly take advantage of a marketing event, make sure that you’re giving yourself a built-in opportunity to capture contact information in the most efficient way possible. Even if it’s something as simple as giving people a chance to win fun door prizes if they fill out a contact information survey, you’ll need something to use when the event is over to keep in touch with all of the new people that you’ve attracted.

These are just a few of the tips that you can use to create a memorable and successful marketing event for your business that people won’t want to miss. If you continue to hold these events on a regular basis, you will have a great chance of reaching people who you may not have otherwise been able to get to without them.





The Return of the 90’s Sitcom

8 09 2015

For anyone who grew up watching the popular 90’s sitcoms, the past few years have been particularly exciting. It seems as though now is a popular time for studios and actors to bring back some of the shows in the form of spin-offs.

Take “Boy Meets World.” This popular show followed the young Cory Matthews from school through college and all the fun times and drama that came with friendships, school, and finding love. The show is now being revived into the form of “Girl Meets World,” which features Cory and his childhood sweetheart, Topanga, now raising their own family.

Similarly, the show “Full House” told the story of a single dad trying to raise his three daughters with the help of his best friend and brother-in-law. This show now follows the next generation with a spin-off that is being called, “Fuller House.”

These newer shows are providing many people with the chance to relive their childhoods and share their favorite characters with their own children. While you sit back to enjoy the latest episodes, however, you might find that they have a few things to teach us all about our latest marketing campaigns.

The Power of Relationships

The strength of both shows was in the powerful relationships that dominated the series. In “Boy Meets World,” the friendship of Cory and his friend, Shawn, as well as his relationship with his future wife, Topanga, was something that drew many people to the show. People were able to relate to the struggles of Cory as he worked to navigate these different relationships, and loved being able to see how everyone was there for him.

In “Full House,” the relationships between the three sisters and their friends and family were the driving part of the show. The girls had to learn how their own relationships were going to mature. The entire family had to be a major source of support for each other as they all struggled to find their way with the loss of the girls’ mother to a car accident before the show began. Single parents, families with multiple siblings, and extended families who all lived under the same roof could understand many of their relational experiences.

In marketing, relationships are also your driving source behind your success. You want to build relationships with everyone you meet and your customers need to know that you are there for them and can help them solve their problems.

You also want to build a strong network of relationships with other professionals. It can be a great, professional asset to have others in your industry with whom you can discuss ideas. Networks can provide you with the opportunities to build relationships with other people who can pass work along to you according to your strengths when the opportunity arises.

Finding Your Place

Both sitcoms largely revolved around the characters’ coming of age. They matured from young children into adults with their own paths. The shows followed them as they found their place and role among their social groups and wider society.

You will need to find your place within your own industry, as well. You need to accurately identify where your strengths and weaknesses lie. Learn how to market to your niche based upon those strengths, and demonstrate why you can solve the pain points of your customers.

Enjoying spin-offs of your favorite 90’s sitcoms can be a fun pastime, but it can also provide you with some valuable lessons about how to succeed in your own marketing endeavors. If you are interested in beginning a new marketing campaign, let us know. We would be happy to help you get started.





Wearable Devices: A New Frontier in Marketing Opportunity

4 09 2015

Though the Apple Watch has only been available to the public for a few short months, make no mistake: wearable technology is here to stay. Not only are these devices a bold, new way to impact the lives of consumers in terms of both productivity and monitoring their health, it also represents an incredible, new marketing opportunity that cannot be ignored.

Behavioral Data

One of the key benefits of wearable devices to consumers is the huge amount of behavioral data that they’re designed to collect – even more so than a traditional smart phone. Location data has been a huge emphasis of devices like the Apple Watch, for example, as this information is typically leveraged to help people keep track of the number of steps that they’re taking in a day, the number of calories that they’re burning, and more.

On the marketing side of the equation, this means that you can now use a customer’s location to your benefit in ways that weren’t possible just a few, short years ago. You could literally send a message to customers automatically when they enter a certain radius of your physical business, for example. Automatically sending a coupon whenever someone gets within three blocks of your store is a great way to entice them to come inside and look around, even if they weren’t necessarily planning to do so.

Unfettered Access

Another one of the major benefits of wearable devices from the consumer side of things is that people now have a device that they essentially have instant access to at all times. They no longer have to take their cell phone out of their pocket or purse to check their e-mail, read a new text message, or more – they can have instant access to that content just by simply raising their wrist.

From a marketing perspective, this means that your audience will also no longer need to take their cell phone out of their pocket in order to see your marketing materials. As a result, the content that you’re putting out into the world becomes that much harder to ignore – for better or for worse.

If a consumer both knows they’ve just received a marketing message from your brand, and is then reading it in seconds, the benefit of this is that you’re now connecting with that individual in a way that is more direct than ever before.

The potential downside is that because these types of e-mails are no longer as easy to ignore as they once were, it could become easy for a consumer to feel jaded about the whole process. If you send too many messages and a customer begins to feel overwhelmed by the amount of contact that you’re trying to make, you’re suddenly that much closer to losing a potential lead who feels you’re being too direct. A certain degree of caution will need to be practiced and restraint will need to be emphasized for the best possible results.

As is true with any new type of technology, using wearables for the purpose of marketing is something that will certainly require a degree of trial and error moving forward. Even though these devices are essentially designed to collect as much information about a consumer as possible, privacy concerns regarding how and where that information is used will still need to be addressed moving forward. If you’re able to properly use that data in a comfortable, engaging and organic way, however, you’ll find a new avenue through which to connect to your target market unlike one that you’ve ever had before.





Finding Your Way in School and in Business

1 09 2015

Imagine for a moment you’re the new kid at school. You arrive on the first day and take a few deep breaths before entering. Around you, kids are happily chatting and comparing notes from their summer breaks. From the rockers to the geeks, each and every group seeks to have a strong representation at the school. Each social group seems to have established its own social hierarchy, and everyone knows exactly where they fit and what role they play within the school community.

As the new student, you nervously look at your schedule and make your way to your first class. It’s clear to you that you will have to find your own place of belonging within the already saturated student society. That’s never an easy task for new students.

Fortunately, you’ve been the new kid before, and you know the first step to finding your place is forming a few connections. You need to look for ways to demonstrate how you’re a worthwhile friend for people to have. You head into that first class with your head held high, confident you’ll be able to find new friends.

What It Means To Be A New Business

If you’ve ever experienced the above scenario, then you know just how stressful it can be. Once you’ve left school, you might even think you’ll never have to worry about finding your place again, but that would be untrue. New business owners must go through a similar process whenever they look to establish a new business.

A new business, like the new kid, is one that people are unfamiliar with, and therefore are reluctant to trust. You have not yet shown your value to anyone, so people are unsure about whether or not they should hang out with you.

Finding Your Way

The new student in the above story knew there were two key parts to becoming comfortable at the new school. First, connections with some other students had to be made. This typically involves getting to know a peer well enough that they’re willing to invite you back to hang out with the rest of the group. The second key part was proving you’re a fun person to hang out with and that you belong in that particular social group.

As a new business owner, you’ll also need to establish connections with other professionals. Networking is a critical component to becoming secure. These connections will be fantastic for providing referrals to your company, coordinating different projects, or generating new business directly by buying from you. New connections are your link to the established industry marketplace.

Just as the new student needed to prove their worth, you’ll also need to demonstrate how your products and services add value for your customers. You must have something to show that can intrigue people and encourage them to learn more about you. You might offer service to a new niche, better prices, a revolutionary product, or something else, but you must be able to show worth and value to get your foot in the door.

Being an entrepreneur is never easy. Finding your way when you first open your doors might be the hardest step. Similar to the new kid in a new school, you have to learn where you belong within your industry and establish yourself as a company worth your customers’ time. If you want to improve your brand reach with a marketing campaign, contact us today to get started.