Getting Creative at Work May Be the Best Use of Your Time Today

31 07 2018

Better. Faster. Cheaper.

Those are the siren calls of managers today — always on the lookout for ways to make their workers more productive.

What if you discovered that your teams would actually gain productivity by taking the time out of their day to be creative? While carving out time for creativity may feel like a waste of time upfront, you may be surprised to find that the results of making this space will be far-reaching. The daily grind and immediate needs of others don’t leave a lot of time for thinking outside the box, but you’ll see that scheduling time for creativity is a critical ingredient for high-performing individuals and teams.

Small Investment, Big Rewards

Getting creative doesn’t mean you need to pull out the fingerpaints and scissors in your common room.

It just means that you should offer your team members a variety of ways to choose their own path when it comes to specific tasks, brainstorm new ideas (and implement them!) or look for ways to help others. Taking as little as 90 minutes every week two weeks gives people the time and space to unleash their great ideas and helps them work smarter — not harder. This small investment can pay off with big rewards. Even if you don’t implement every idea, your team will be excited to get together and share their thoughts and suggestions and know that they’re being actively listened to.

Creativity Takes Many Forms

Brainstorming is an easy way to build camaraderie within a team and also generate some amazing ideas, but what are some other ways to bring creativity into the workplace?

These tips can help you get started on a productive time together.

  • Create effective work groups. It’s important to ensure that your teams are well-balanced when creativity is your goal. If you have one individual who tends to overpower the conversation, it can be tough for others to join in on the fun.
  • Make it challenging. Consider asking your teams to solve a unique challenge — maybe one that’s not even related to your current situation, but designed to help people come together around a common goal.
  • Give them space. Not physical space, mental space! If individuals are so concerned about daily tasks that they’re unable to devote the mental capacity to the project, you’re not going to reap the benefit you might expect.
  • Allow freedom to choose. If you’re offering a specific work opportunity that needs to be overcome, don’t get too tied down in the details of how it needs to happen. Ask that teams consider the “Blue Sky” approach, where there are no boundaries, no limitations (systems or individuals) and just go for it. The sky’s the limit!

Perhaps the most important thing to remind your teams going into a creative space is that all judgment should be suspended.

There are no bad ideas. Every individual deserves to have their idea or direction fully listened to. Don’t evaluate ideas before their time or you will interrupt the flow of information that is what brings true creativity to light. After a few sessions, you may be surprised to find that your teams are excited — and not reluctant — to join in on the fun.

With luck, this openness, creativity, and conversation will begin to flow throughout your teams on a more regular basis. As people come to realize that others will listen, they are more likely to share without fear. Let your creativity free and reap the rewards!





Printed Banners Work Wonders for Upcoming Events

20 07 2018

Promoting your event in your community without a large budget can feel like an overwhelming task.

While there are plenty of things that you can do with unlimited budgets such as billboards, printed mailings or even postcards, the larger items can be costly and mailings take a bit longer than you may have to publicize your upcoming event.

As a community events coordinator for the local YMCA, Danny L. knew that he needed suggestions for his frequent activities that would bring in additional funds for local groups without breaking the bank.

Raising Awareness (and Dollars!)

From fundraisers for local families experiencing medical challenges to Daddy/Daughter dances at the “Y”, there is no end to the number of events in the community on a monthly basis.

The YMCA has a long history of supporting the community by offering reduced-cost monthly fees and other support mechanisms. However, they are not able to financially support the needs of these worthy groups for promotion in any meaningful way. Instead, any promotional dollars would need to come from the group — and they are generally running on an incredibly tight budget that makes advertising difficult. The tremendous good that is done on a daily and weekly basis through community walks or 5k runs, pancake breakfasts and other fundraisers is significant, but without publicity, the scope of these events is very limited.

Go Where the People Are

Danny realized while looking at a yard sale sign on a busy corner one day that there was a better way to get out the word on upcoming events — banners!

He tested his theory and had an inexpensive banner printed for an upcoming event. He then asked people who attended the event how they learned about it. Surprisingly, quite a few mentioned that the banner prompted them to drop in for a few moments and make a donation! Ever since that time, Danny has been using large printed banners placed in strategic locations throughout the city to drive traffic and interest in upcoming events. He found that placing them approximately two weeks before the event worked best, as people were able to plan ahead to visit, and then also were reminded to come closer to the event.

Creating the banner was very straightforward, and involved Danny sketching out the times and dates as well as a quick call to action that described the event. He found that there was only a little information that could be placed on the banner without it becoming overwhelming for people to read. Let us help you create a banner for your upcoming event today!





The Communication of Change

18 07 2018

Keys to Meaningful Change

The oil crises of the 1970s rocked many industry giants, including the transportation industry.

In 1981, British Airways was reeling from massive financial losses and a reputation for terrible service. Nearing meltdown, the airline brought on a new chairperson, Lord King, who quickly spotlighted three areas where the company was operating inefficiently: careless spending, disorganized staffing, and inadequate communication. King’s leadership quickly produced results. After only ten years, the company became the largest airline in the UK, reporting the highest profits in its industry ($284 million, to be exact!).

What was the key to this turnaround?

Large-scale organizational change. King made major structure changes, including a reduced workforce (from 59,000 to 39,000), elimination of unprofitable routes, modernization of the existing fleet, and marketing upgrades to revamp the airline’s image.

Did King make these massive changes by crossing his fingers and wishing for the best? Hardly. British Airlines combined accurate research with a clear strategy that informed their decisions and overcame resistance.

Discontentment: The Shadow Side of Success

One thing King had in his favor was discontentment, which was at an all-time high.

While many of us believe contentment is key to a happy life, sometimes pain (including frustration with “business as usual”), is a gateway to greater fulfillment. Experts find that a shadow side of successful people is this common personality trait: they struggle with perpetual discontentment. Forbes columnist Brianna Weist says this:

“There is a difference between people who are content and people who are successful, and it is because the latter push themselves whereas the former tries to sustain the status quo. Without a certain measure of growth or expansion, the human mind gets bored, or tired. This will, eventually, lead to a tipping point at which the content person becomes discontent… and then change is made.”

Change as a Formula

Pain moves us: to make radical shifts, to take risks we wouldn’t otherwise consider, and to get the full potential out of life.

Dissatisfaction, combined with a skill set and action plan, can be the most essential agent for change. But far-reaching change can be tricky to maneuver, requiring precise timing and a thoughtful strategy.

Organizational change experts David Gleicher and Kathie Dannemiller coached change strategists with a model that looks something like this:

  • If change were a formula, it is this: “D * V * PF > R” (Dissatisfaction * Vision * Preferred Future > Resistance)
  • Dissatisfaction paired with a vision for a preferred future motivates people to overcome resistance to change.
  • To catalyze change, an idea or product must possess a clear path for a breakthrough while fanning the flame of frustration with the current state of being. If the product of those three factors is greater than the existing resistance, change will occur.

What This Means For Your Business

It means you can relax, even when people are unhappy!

Intentionally listen to your employees and customers and consider rising frustration as the first step to positive change. Use the change model to evaluate whether the time is right to communicate early steps towards meaningful shifts. Find healthy networks or professional development opportunities where you can reflect on industry trends, process leadership ideas, and analyze competitors to identify areas of opportunity.

Finally, cut yourself some slack if you feel irritated with your own areas of personal frustration. Great futures can come from great pain, so allow your dissatisfaction to chart a course toward exciting new destinations. You’ve got this!